PRIVACY POLICY

Last Updated: February 28, 2024

1. Introduction

Clever Foods & Supplements, LLC, a Texas limited liability company (“Clever” “we”, “us”, or “our”) respects your privacy and we are committed to protecting it through our compliance with this privacy policy (the “Privacy Policy”). This Privacy Policy relates to our use of your information, including but not limited to personal information (collectively the “Information”), when you:

• Use our website www.gocleverfoods.com and provide us with your Information, for example by signing up for our newsletters or messages or leaving a review;
• Purchase products directly from our website;
• Interact with us through social media; and/or
• Otherwise engage with us, for example by contacting our customer service team.

This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website and our practices for collecting, using, maintaining organizing, protecting, deleting, and disclosing that Information. Some of this information may be considered “personal information” or “personal data” under applicable law, which is information that is about any individual, or from which any individual is identifiable (“Personal Information”).

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our website. By accessing or using our website, you agree to this Privacy Policy.

1. Persons Under the Age of 18

No one under the age of 18 should use our website. Our website does not allow anyone under the age of 18 to submit any information. Persons under the age of 18 do not knowingly collect personal information from us. If you are under 18, do not use or provide any information on our website or through any of its features, or provide any information about yourself to us, including your name, address, telephone number, or email address. If we learn we have collected or received personal information from a person under 18, we will delete that information. If you believe we might have any information from or about a person under 18, please contact us at

1. Type of INFORMATION We Collect AND LEGAL BASIS
   1. What Personal Information Do We Collect?

The personal information that we may collect about you broadly falls into the following categories:

• Information that you provide directly. When you engage with Clever, we may ask you to share your personal information. We have listed below the categories of personal information we may collect:
• Such as your full name, unique personal identifier, online identifier, Internet Protocol address, email address, country of residence, account name, or other similar identifiers.
• For example, if you create an account, purchase any products, submit a product review, and/or contact our customer service team, you may provide your first name, last name, date of birth, email address, mailing address, and/or telephone number.
• When you register for an account, we will also collect information associated with your account such as the date you joined and your order numbers.
• Images and photographs. For example, if you tag us on social media you may provide a photograph of yourself.
• Your opinions or other information. For example, if you review the products you have purchased from us or provide information about products, and the brands and products you use.
• Commercial information. Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
• Information that we collect automatically. When you engage with Clever we may use cookies and/or similar tracking technology to collect the following information about you automatically (for further information please see our Cookies Policy):
• Internet or other electronic network activity information. Such as browsing history, search history, and information on a consumer’s interaction with a website, application, or advertisement.
• For example, when you visit the website, engage with Clever content, or with us digitally, we may collect certain information from your computer, tablet, or mobile phone (“Device”) such as your IP address, Device type (i.e. make and model), unique device identification numbers, browser-type, and time zone settings
• We may also collect information about how your Device has interacted with us including the pages accessed and links clicked; how you navigate to and from the website (such as how you scroll over the site, which parts you click, and how long you spend on each page); your preferences, the products and/or services that you have viewed or searched for; and crashes, download errors and response times.
• Geolocation Data. Such as physical location or movements. We collect your IP address and infer location such as city or postcode therefrom.
• For example, when you visit the website, engage with Clever content, or with us digitally, we may collect your broad geographic location (e.g. country or city-level location) from your Device.
• Inferences are drawn from other personal information. Such as a profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
• For example, when you visit the website, we may use the personal information indicated above to provide you with tailored advertising, content, and products that we think you may like. This is described in further detail in the section below marked “How does Clever use my personal information?”.
• Information that we obtain from third-party sources. From time to time, we may receive personal information about you from third-party sources. The types of personal information we collect from third parties may include:
• Social Media Partners. For example, if you ‘log in’ to the website using a social media login or use functionality such as “like” or “share” buttons, that social media site may pass information to us, including the user ID for that third party site, the name, email address and location associated with the user ID and any other information permitted under the privacy policy for that website. Signing in using social networking sites and other websites or services with user-generated content features, such as Facebook, Instagram, and Twitter (“Social Sites”) or another third-party account may allow us to access information that you have given the Social Site permission to share. The sign-in feature may also transfer information to the Social Site or third party, such as your username or social media handle, to authenticate you. The Social Site or third party may also automatically collect information such as your IP address, information about your browser and device, and the web page address of the Site. The sign-in feature may also place and read cookies from that third party that may contain a unique identifier the Social Site or other third party assigns to you. The functionality of and your use of the sign-in is governed by the privacy policy and terms of the Social Site.
• Retailers, distributors, and third-party brand partners. For example, where permitted by applicable data protection law and, if applicable, where you have specifically consented, our distributors and third-party brand partners may pass information to us including your first name, last name, email address, postal address, phone number, gender, browsing patterns, geo-location, and device identifiers, click through and other cookie data, demographic information including information about your appearance and information in relation to products purchased at their stores (whether in-store or online through their own website or a dedicated microsite) and services requested using their websites and/or applications.
• Technology partners and market research organizations. For example, where permitted by applicable data protection law and if applicable where you have specifically consented, our preferred technology partners may share information with us, including your browser patterns, geo-location, and Device identifiers.
• How We Use Your Information
  • Use of Personally Identifiable Information

We may use, or disclose the personal information we collect for one or more of the following purposes:

• To provide you with the products and services that you have requested – To administer our relationship with you and to carry out our obligations arising from the relationship between you and us, including internal accounting and administration purposes, to process payment for purchases or other services and to create and manage your account.
• To process your payments – After you place an order on our website you will need to make payment for the goods or services you have ordered. Shopify Payments will process your payment. Shopify Payments collects, uses, and processes your information, including payment information, in accordance with their privacy policies, not necessarily ours. You can access their privacy policy via the following link(s): Shopify Payments: https://www.shopify.com/legal/privacy. If you select the PayPal service, PayPal collects, uses, and processes your information, including payment information, in accordance with its privacy policies. You can access PayPal’s privacy policy via the following link: https://www.paypal.com/myaccount/privacy/privacyhub.
• To verify your identity – For example, we may use your email address to determine if you already have an account with us.
• For analytics purposes – For example, we may analyze your personal information including your location, products and/or services requested, age, time zone, IP address, and URL visited, against our wider customer base for internal business purposes, such as generating statistics and developing marketing plans, to improve our services and products and the website. We may also aggregate and de-identify your information to create customer segments and share with our affiliates and partners.
• We also use Google, a third-party analytics provider, to collect information about website usage and the users of the websites, including demographic and interest-level information. Google uses cookies in order to collect demographic and interest-level information and usage information from users that visit the websites, including information about the pages where users enter and exit the websites and what pages users view on the websites, time spent, browser, operating system, and IP address. Cookies allow Google to recognize a user when a user visits the websites and when the user visits other websites. Google uses the information it collects from the websites and other websites to share with us and other website operators information about users including age range, gender, geographic regions, general interests, and details about devices used to visit websites and purchase items. We do not link the information we receive from Google with any of your personally identifiable information. For more information regarding Google’s use of cookies, and collection and use of information, see the Google privacy policy (available at https://policies.google.com/privacy?hl=en. If you would like to opt out of Google Analytics tracking, please visit the Google Analytics Opt-out Browser Add-on (available at https://tools.google.com/dlpage/gaoptout).
• To provide you with marketing communications that you might be interested in – If you choose to receive marketing communications from us, we may use your personal information to keep you up to date with our latest products, services, surveys, announcements, upcoming events, sweepstakes, contests and other promotions via our newsletters, emails, or other communications. If you no longer wish to receive these marketing communications, details of how to opt-out are described in Section 9 below marked “How do I stop receiving marketing communications?”.
• For tailored advertising – We, or with third-party vendors, may use your personal information to provide you with tailored advertising on third-party sites, including Social Sites. These advertisements are either: (i) “contextual” (meaning they are presented due to the webpage that you are viewing); or (ii) “behavioral advertising” or “interest-based advertising” (i.e. where advertisements are shown to you based upon your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use tailored advertising to specifically include or exclude individuals who have registered for our products to ensure that you are provided with information about those products that are most relevant to you. To do this, we may track your browsing activity across different websites, different Devices, and/or different applications. We may match your browsing activity on one Device, such as your mobile phone, with your browsing activity on another Device, such as your tablet, to ensure our advertising is tailored to you. In addition, some third-party sites allow you to stop seeing advertisements from specific advertisers on that site, so you should also check your preferences on those websites.
• If you would like more information about Advertisers’ practices, please see http://optout.aboutads.info/#!/. You can generally opt out of receiving personalized ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (DAA) by visiting the opt-out pages on the NAI website (http://optout.networkadvertising.org) and DAA website (http://www.aboutads.info/choices/).
• For non-marketing communications – We may use your personal information to communicate with you about important information in relation to your account, the service you have requested, or other non-marketing communications. This includes: (i) emailing you to verify your identity when you sign up; (ii) emailing you where you have requested a password and/or username reset; (iii) notifying you that a particular service has been suspended for maintenance or terminated; (iv) letting you know that we have updated this Policy or our Terms of Use; or (v) letting you know about any products that you have requested or purchased. We will never contact you to ask for your password, Please be careful if you receive any communications from people requesting this information.
• To provide the best service to our customers – For example, we may use your personal information to process and respond to your questions and/or inquiries.
• For site optimization and management – For example, we may use your personal information provided to us to:
• administer the website;
• ensure the security of our networks, of your information, and verify your identity;
• customize your future visits to the website based on your interests to ensure the most user-friendly online navigation experience;
• improve the website (including fixing operational problems such as pages crashing); and
• provide services to our partners such as tools, analyses, data, and insights to see how their website or mobile applications are used.
• For product development and business development purposes – For example, we will use the information we collect from you to improve our products and develop new products.
• For fraud prevention and detection purposes and to protect and defend the rights and property of Clever, our employees, and business partners.
• For employment application purposes – For example, if you contact us in relation to your employment prospects, we will use your personal information to consider you for current and future employment opportunities and to contact you with respect to employment opportunities at Clever that you have expressed an interest in.
  • Use of Non-Personally Identifiable Information
• We may use non-personally identifiable information, such as anonymized and/or aggregated Services usage data, in any manner that does not identify individual users for the purpose of improving the operation and management of the Services, including to develop new features, functionality, and services, to conduct internal research, to better understand usage patterns, to resolve disputes, to troubleshoot problems, to fulfill user requests, or for security and compliance purposes. Any non-personally identifiable information combined with personal information will be treated by us as personal information.
• Disclosure Of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this Privacy Policy:

• To our subsidiaries and affiliates.
• To our trusted contractors and service providers we use to support our business, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures, such as advertising providers, data analysis firms, customer support specialists, fulfillment companies, web-hosting companies, information technology, and related infrastructure providers, email delivery providers, and audit and professional service providers.
• To our distributors and sales representatives for the purpose of fulfilling your requests and selling our products and services
• To a buyer or other successor in the event of, or pursuant to negotiations in connection with, a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Clever Foods & Supplements, LLC’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Clever about our website users is among the assets transferred.
• To comply with any court order, law, or legal process, including investigating potential violations and responding to any government or regulatory request.
• To detect, prevent, or otherwise address fraud, security, or technical issues.
• To enforce or apply our Terms Of Service and other agreements, including for billing and collection purposes.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Clever, our customers, or others.
• To any other person with your consent.
• For any other purpose disclosed by us when you provide the information.
• How Long Will We Keep Your Information

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, potential risk of harm from unauthorized use or disclosure of your personal information, purposes for which we process your personal information, and whether we can achieve those purposes through other means, and applicable legal requirements.

We intend to keep your personal information for as long as necessary to fulfill the purposes set out in this Privacy Policy. We will retain and use your personal information to the extent necessary to provide our products and services to you, to improve and customize the products and services, to comply with our legal obligations (including retention and documentation obligations), to resolve disputes, and to enforce our legal agreements and policies.

In some circumstances, we may anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

1. Links to Third Party Websites

Our website may also contain links to websites operated by other companies, including websites operated by our third-party service providers and distributors, and unrelated third parties. Please be aware that we are not responsible for the privacy practices of such third parties. This Privacy Policy does not apply to personal information collected on any of these other websites. When you access third-party websites through a link on one of our websites, please review the Privacy Policy posted on that website.

1. How Do I Stop Receiving Marketing Communications?

We will only send you marketing communications if you have agreed to this, or if we are otherwise permitted by law. If at any time you decide that you no longer wish to receive marketing communications from us, you may opt-out by clicking on the relevant ‘unsubscribe’ link in the emails you receive. Please note, that while we will honor your request to stop receiving marketing communications, we will continue to send you service-related communications such as emails confirming purchases through the website.

1. International Transfers Of Personal Information

Because of the international nature of our business, we may need to transfer and/or process your personal information to third parties as noted above (subject to binding contractual obligations, also considered “standard contractual clauses” where required by applicable law), solely in connection with the purposes set out in this policy. For this reason, we may transfer your personal information to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located. Some of these countries may not guarantee the same level of protection for personal information as the country in which you reside. However, we have taken appropriate safeguards to ensure that your personal information will remain protected in accordance with this Policy.

1. Cookies And Other Related Technologies

We use cookies, web beacons, tracking pixels, or other similar solutions (“Tracking Technologies”) to collect or receive certain information when you visit or use our website, read an email, or newsletter, or otherwise interact with content from us. These Tracking Technologies may include first-party cookies (i.e., those placed by the website being visited) and third-party cookies (i.e., those placed by a website other than the one being visited), and tracking pixels (including transparent or clear gifs).

Cookies are small data files that are placed on your computer or mobile device when you visit a website or use an online service. We use cookies and similar Tracking Technologies to provide you with a secure experience and to understand, among other things, how you navigate our website, learn what content is popular, recognize repeat users, and save your account information. They also help us understand and improve our service and know when content has been shown to you. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. We strongly recommend that you leave the cookies activated, however, because cookies enable you to take advantage of some of the website features, and if you decline or delete them then parts of our website and services may not work properly.

We use several different types of Tracking Technologies on our website, including the following.

• Strictly Necessary Cookies. Strictly necessary cookies facilitate the operation of our website. Without the use of these cookies, portions of our websites would not function properly. For example, we use essential cookies to help us identify which of our visitors have previously registered in order to access our services.
• Performance Cookies. Performance cookies help us monitor the performance of our website and how users interact with them. These cookies collect information such as how often users visit our website, what pages they visit when they do so, and what other websites they used prior to coming to our website and provide us with information that allows us to improve our website and services.
• Functional Cookies. Functional cookies are used to remember your preferences on our website and to authenticate your identity. For example, we use functional cookies to recognize and save your name and password on our website.
• Behavioral Advertising Cookies. We may use behavioral advertising cookies in order to provide you with advertising that is tailored to your interests when you visit websites on and off our network. Behavioral advertising cookies analyze information about your interests and your browsing history and provide you with advertisements on and off our network that match these interests. The cookies are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Our website is not configured to read or respond to “do not track” settings or signals in your browser settings. You may block cookies entirely by disabling cookie use in your browser or setting your browser to ask for your permission before setting a cookie. You may also use the “Customize Preferences” option in the cookie pop-up on our website to customize your cookie options. Blocking cookies entirely may cause some websites to work incorrectly. Please note that web browsers operate using different identifiers. As such, you must adjust your settings in each web browser and for each computer or device that you would like to opt out of. Further, if you simply delete your cookies, you will need to remove cookies from your device after every visit to the website. You may download a browser plugin that will help you maintain your opt-out choices by visiting www.aboutads.info/pmc. Please note that the use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this privacy policy. 

1. Changes To This Privacy Policy

We may update this Privacy Policy periodically. If we make material changes, we will update you via our website, email, or other communication. We encourage you to stay up to date about our privacy practices by reviewing this policy periodically. Continued use of our website following notices of changes to this policy indicates your acceptance of such changes and agreement to be bound by the updated policy terms.

1. Contact Information

To exercise your rights, or if you have questions or concerns regarding this Privacy Policy, please contact us at info@gocleverfoods.com

Business Address: 1508 Vo Tech Drive, Weslaco, Texas 78599, United States
Business Phone Number: +1 956 520 7451
Business Email: info@gocleverfoods.com